Peter White, also known as Peter Wilkinson-White, is a British publisher and media executive who is the founder and chief executive of Outsource Digital Media, a communications company serving the casino and gaming industry.[1] Through Outsource Digital Media he publishes trade titles including Casino Life and Sports Betting Operator, and he has more than twenty years of experience in the casino and gaming sector.[2]
White began his career in sales in the leisure, travel and publishing sectors.[1] From 2003 to 2006 he was International Sales and Marketing Director for Global Gaming Business LLC. He has also worked as a consultant to publishing companies including Screentrade, London Sport and High Point Media, advising on database development, social media strategy and digital transformation.
White founded Outsource Digital Media Ltd, a company registered in England, in 2005.[1] The company operates a portfolio of gaming industry brands including Casino Life, a trade magazine for the land-based casino sector published ten times a year, Sports Betting Operator, Casino Life Ukraine and Bingo Life, reaching tens of thousands of industry professionals.[2] Its services cover B2B publishing, PR and communications, data and technology, and sales and support.
Under White's leadership the company has expanded from print into websites, apps for iOS and Android, social media, databases and video. In August 2021 it launched the Casino Life and Sports Betting Operator TV Channel on YouTube, with White stating that it was the appropriate time to launch digital video promotional content for the land-based casino and sports betting sectors.[2] His work has taken him to casino markets around the world, including Macau, Singapore, Manila, Las Vegas, Monte Carlo, Buenos Aires and Moscow.[1]